-
1 non-military target
Военный термин: невоенный объект, цель невоенного значения -
2 non-military target
цель невоенного значения, невоенный объект -
3 target
объект; цель; мишень; задача; задание; норма; заданный показатель [срок]; конечный пункт; пункт назначения; заданное значение; норматив ( боевой подготовки) ; программировать траекторию ( ракеты) ; нацеливать; прицеливать; ставить задачу на удар [стрельбу] по цели; наводить; подготавливать огонь; приводить ( оружие) к нормальному бою, пристреливать; определять разнобой ( орудий) ; засекать ( цель) ;flare drop tow(ed) target — буксируемая мишень, отстреливающая ИК ловушки
pass the target (to) — передавать цель (напр. в другой сектор)
— aerial training target— hardened target— heat contrast target— interdiction-type target— pay off target— personnel-type target— prone silhouette target— scheduled nuclear target— shore-based target— towed target -
4 civilian
1. n штатский; гражданское лицо2. n гражданское население3. n лицо, состоящее на гражданской службе; гражданский чиновник4. n юр. специалист по гражданскому праву; цивилист5. a гражданский, штатскийI asked the soldier what his civilian occupation was — я спросил солдата, чем он занимался до армии
6. a цивильный, партикулярныйСинонимический ряд:1. non-military (adj.) civilized; in civilian life; noncombatant; non-combatant; nonmilitant; non-military; not in the armed forces; out of uniform; secular; unmilitary2. person not in the armed forces (noun) citizen; commoner; layman; noncombatant; non-combatant; non-military person; person not in the armed forces; private citizen -
5 area
район; округ; площадь; участок; зона; область; пространство; категория ( действий); см. тж. ground; zonebooster (engine) disposal area — ркт. район сброса [падения] стартовых двигателей [(ракетных) ускорителей]
booster (engine) impact area — ркт. район сброса [падения] стартовых двигателей [(ракетных) ускорителей]
simulated (radioactive) contamination area — ложный [имитируемый] участок (радиоактивного) заражения
— amphibious objective area— armor killing area— artillery position area— dangerous area— delaying operations area— dropping area— gun area— hot area— killing area— lethality area— limited access area— MOS area— patrolling area— POL area— preference service area— radioactive contamination area— rallying area— recreation area— SAM launching area— uploading area -
6 weapon
оружие; система оружия; боевое [огневое] средство; боеприпас; средство поражения; АБ; pl. вооружение, боевая техника; оснащать оружием, вооружать; см. тж. cannon, gun, missile, systemdepressed trajectory (capability) weapon — орудие для настильной стрельбы; боеприпас с пологой траекторией (подхода к цели)
enhanced (penetrating) radiation weapon — оружие с повышенным уровнем [выходом] начальной [проникающей] радиации
ethnic (group selection) weapon — этническое оружие, поражающее отдельные группы населения
neutral (charge) beam weapon — пучковое оружие; оружие, поражающее узконаправленным потоком нейтральных частиц
reduced blast and heat (nuclear) weapon — ЯО с пониженным действием ударной волны и теплового [светового] излучения
— acoustic wave weapon— aerial warfare weapon— antiarmor-capable weapon— dirty nuclear weapon— fission -type weapon— flame-blast weapon— fusion-type weapon— genetic weapon— high-yield nuclear weapon— howitzer-type weapon— limited-yield nuclear weapon— loader's station weapon— low-yield nuclear weapon— medium-yield nuclear weapon— nominal nuclear weapon— optimum-yield nuclear weapon— point-target weapon— recoil-energy operated weapon— rifled-bore weapon— satellite-borne weapon— second-strike retaliatory weapon— supporting weapon— vehicle-mounted weapon -
7 vehicle
средство передвижения; транспортное средство; подвижное средство; боевая машина, БМ; летательный аппарат, ЛА; см. тж. car, truckair cushion landing vehicle, assault — десантно-высадочное средство на воздушной подушке; десантный АВП
armored cavalry (assault) vehicle — бронированная разведывательная машина, БРМ
armoured vehicle, RE — Бр. саперный танк
assault vehicle, RE — Бр. десантно-высадочное средство инженерных войск
AT (guided) missile launch vehicle — БМ для пуска ПТУР; самоходный ПТРК
C2 vehicle — машина управления (войсками); (командно-) штабная машина
double air cushion vehicle, assault — десантный корабль на двойной воздушной подушке
landing vehicle, assault — десантно-высадочное средство; плавающий БТР на воздушной подушке
landing vehicle, hydrofoil — десантный КПК
landing vehicle, tank, engineer — десантный саперный танк
landing vehicle, track, armored — десантный (плавающий) гусеничный БТР
landing vehicle, track, covered — крытый десантный плавающий гусеничный транспортер
landing vehicle, tracked, engineer — десант ная гусеничная инженерная машина
landing vehicle, tracked, heavy — тяжелый десантный плавающий гусеничный транспортер
landing vehicle, tracked, howitzer — десантная гусеничная гаубичная СУ
landing vehicle, tracked, personnel — десантная гусеничная машина для ЛС
landing vehicle, tracked, recovery — десантная гусеничная ремонтно-эвакуационная машина
mine-clearing vehicle, flail-type — танк [танковый тягач] с бойковым тралом
mine-clearing vehicle, plow-pushing — танк [танковый тягач] с передним плужным минным тралом
mine-clearing vehicle, roller — танк [танковый тягач] с Катковым минным тралом
terminally guided (maneuvering) reentry vehicle — ркт. маневрирующая ГЧ с наведением на конечном участке траектории
— administrative use vehicle— bacteriological bomb vehicle— boost-glide reentry vehicle— flamethrower vehicle— ground-supported vehicle— launcher vehicle— logistical air vehicle— logistical vehicle— maintenance assistance vehicle— MarineCorps landing vehicle— oversize load vehicle— ship-to-shore assault vehicle— support armored vehicle— topographic surveying vehicle— troop-carryingair vehicle— wader-swimmer combat vehicle -
8 unit
организационная единица; боевая единица (напр. корабль, ЛА танк); подразделение; часть; соединение; расчетно-снабженческая единица; секция; орган; элемент; комплект; агрегат; установка; см. тж. elementbulk petrol (transport) unit — Бр. часть [подразделение] подвоза наливного (бестарного) горючего
counter C3 unit — часть [подразделение] подавления системы оперативного управления и связи
Fleet Marine (Corps) reconnaissance unit — разведывательное подразделение [часть] флотских сил МП
multisensor (AA) firing unit 3PK — с приборным комплексом из нескольких систем обнаружения и сопровождения
photo (graphic) reconnaissance unit — фоторазведывательная часть [подразделение]
surface-launched unit, fuel air explosive — установка дистанционного разминирования объемным взрывом
surface-launched unit, mine — установка дистанционного минирования
tactical (air) control unit — часть [подразделение] управления ТА
war (time) strength (TOE) unit — часть, укомплектованная по штатам военного времени
— air unit— ASA unit— BM unit— border operation unit— car unit— depot support unit— dry unit— EW unit— GM unit— host country unit— HQ unit— logistics support unit— manpack radio unit— marksmanship training unit— mechanized infantry unit— missile-armed unit— nuclear weapon unit— provisional unit— QM unit— Rangers unit— supported unit— TOE unit— transportation unit— truck transport unit— van unit— wet unit* * *1) часть; 2) единица -
9 environment
условия [факторы] окружающей среды; окружающая обстановка; система технических средств обеспечения боевых действий— chemical warfare environment— high-intensity combat environment— maneuvering environment— mid-intensity combat environment -
10 line
линия; цепь ( боевой порядок) ; линия фронта; развернутый строй; позиция; ( оборонительный) рубеж; проводная связь; провод, кабель; отмечаться по основному направлению— assault starting line— ASW line— bomb safety line— cable communication line— hot line— launching line— line one— lines of communications— O-O line— secured line— target sighting line -
11 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
* * *
market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
12 battalion
батальон; арт. дивизионAA artillery automatic weapons battalion, SP — дивизион ЗСУ
forward operations battalion, Intelligence and Security Command — передовой оперативный батальон командования разведки и безопасности
LIS Army, Europe battalion — батальон в составе СВ США в Европейской зоне (особой структуры)
operations battalion, Intelligence and Security Command — оперативный батальон командования разведки и безопасности
ordnance (nuclear) ammunition battalion — артиллерийско-технический батальон обеспечения (ядерными) боеприпасами
— AT artillery battalion— Commandos battalion— composite artillery battalion— light arrnored battalion— light artillery battalion— logistic support battalion— mechanized infantry battalion— mixed artillery battalion— petroleum supply battalion— Rangers battalion -
13 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
14 helicopter
C2 helicopter — вертолет оперативного управления, штабной вертолет
helicopter with a flight refueling (probe) capability — вертолет с оборудованием для дозаправки топливом в воздухе
— assault support helicopter— patrol ling helicopter* * *• вертолет -
15 system
1) система || системный3) вчт операционная система; программа-супервизор5) вчт большая программа6) метод; способ; алгоритм•system halted — "система остановлена" ( экранное сообщение об остановке компьютера при наличии серьёзной ошибки)
- CPsystem- H-system- h-system- hydrogen-air/lead battery hybrid system- Ksystem- Lsystem- L*a*b* system- master/slave computer system- p-system- y-system- Δ-system -
16 course
курс; маршрут; трасса; линия пути; траектория; курс обучения; учебный городок; учебное поле; учебная полоса; танкодром; автодром;— career development course -
17 objective
1. n цель, задача; стремление2. n воен. объект3. n грам. объектный или косвенный падеж4. n опт. объектив5. a объективный, действительный; материальный6. a непредубеждённый, беспристрастный, объективный7. a воен. относящийся к цели8. a вещественный, предметный9. a грам. относящийся к дополнению10. a филос. объективный, реально существующий, действительный; материальныйСинонимический ряд:1. actual (adj.) actual; external; extraneous; extrinsic; measurable; scientific; sure; tactile2. fair (adj.) candid; detached; disinterested; dispassionate; equal; equitable; fair; fair-minded; impartial; impersonal; indifferent; just; liberal; nondiscriminatory; nonpartisan; non-partisan; square; unbiased; uncolored; undistinctive; unprejudiced; unprepossessed3. hard (adj.) down-to-earth; hard; hard-boiled; hard-headed; matter-of-fact; practical; pragmatic; realistic; sober; tough-minded; unromantic4. invariable (adj.) invariable; unchangeable5. physical (adj.) concrete; corporeal; gross; material; palpable; phenomenal; physical; sensible; substantial; tangible6. aim (noun) aim; ambition; butt; design; destination; duty; end; function; goal; intent; intention; mark; meaning; mission; object; plan; point; purpose; quaesitum; target; termination; use; viewАнтонимический ряд:emotional; introspective; partial; personal; subjective -
18 capability
-
19 program
1. nto administer a program — выполнять / осуществлять программу
to apply a program — использовать / применять программу
to approve a program — утверждать / одобрять программу
to carry out a program — выполнять / осуществлять программу
to contribute to a program — способствовать выполнению программы; вносить вклад в программу
to expand / to extend a program — расширять программу
to lay out a program — излагать / намечать программу
to map out a program — намечать / составлять программу
to outline a program — излагать / намечать программу
to profess a program — придерживаться программы; отстаивать программу
to set out a program — излагать / намечать программу
to slash a program — урезать ассигнования на какую-л. программу
to unfreeze one's nuclear program — размораживать свою ядерную программу
- action-oriented programto water down one's program — ослаблять свою программу
- activated program
- ad hoc program
- advanced technical training programs
- aerospace program
- agrarian program
- agrarian reform program
- aid program
- all-embracing program
- alternative program
- ambitious program
- anti-inflation program
- anti-marine pollution programs
- armament program
- assistance program
- atomic energy program
- atoms-for-peace program
- austerity program
- ballot-counting program
- bilateral program
- black programs
- broad program
- broad-ranging program
- budget program
- categorical assistance program
- civil nuclear program
- civil nuclear-power program
- clear-cut program
- coherent program
- component program
- comprehensive program
- compromise program
- concerted program
- concrete program
- consolidated program
- constructive program
- coordinator of a program
- country programs
- crash program
- daily program of sittings
- detailed program
- development program
- diminution in a program
- disarmament program
- disease control programs
- domestic assaults on a program
- dormant program
- draft program
- economic development program
- economic recovery program
- economic reform program
- election program
- energy program
- established program
- European Recovery Program
- execution of a program
- expanded program
- export promotion program
- family planning program
- famine relief program
- feasible program
- feed-back program
- fellowship program
- field programs
- fiscal program
- flight program
- follow-on program
- follow-up program
- food program
- foreign policy program
- general democratic program
- global program
- government program
- halt to the program
- health program
- home-policy program
- housing program
- implementation of a program
- industrial development program
- innovative program
- in-plant training program
- integrated program
- interdisciplinary program of research
- intergovernmental program
- investment promotion program
- job-training program
- joint program
- land reform program
- large-scale program
- live program
- long-range program
- long-term program
- major program
- manned program
- marine program
- massive program
- maximum program
- medium-term programs
- militant program
- military-political program
- military-space programs
- minimum program
- modernization program
- monitoring and evaluating programs
- multilateral aid program
- national program
- nation-wide program
- natural resources development program
- negotiating program
- nondefense program
- non-nuclear defense program
- nuclear program
- nuclear test program
- nuclear-power program
- nuclear-weapons program
- operational program
- optional program
- party program
- Peace Program
- peaceful program
- performance of a program
- phased program
- pilot program
- political program
- population program
- power program
- price support program
- priority program
- privatization program
- production program
- program aimed at smth
- program for economic cooperation
- program for peace and international cooperation
- program has begun its most difficult period
- program has raised objections
- program of action
- program of activities
- program of consolidation
- program of general and complete disarmament
- program of gradual change
- program of measures
- program of militarization
- program of national rebirth
- program of research
- program of revival
- program of work
- promotion program
- public investment program
- public program
- reconstruction program
- recovery program
- reform program
- regional program
- regular program
- rehabilitation program
- research program
- resettlement program
- restructured program
- retraining program
- revised program
- revision of a program
- rural development program
- safeguards program
- safety standards program
- scientific program
- social program
- social welfare program
- sound program
- space exploration program
- space program
- special-purpose program
- Star Wars program
- Strategic Defense Initiative Program
- study program
- systematic assessment of the relevance, adequacy, progress, efficiency, effectiveness and impact of a program
- target program
- technical aid program
- terrorism reward program
- tough program
- training program
- unconstructive program
- under the program
- unemployment insurance program
- UNEP
- United Nations Environment Program
- utopian program
- vast program
- viable program
- war program
- wasteful program
- welfare program
- well-balanced program
- well-planned program
- well-thought-out program
- wide-ranging program
- work program
- world food program
- youth exchange program 2. vсоставлять программу, разрабатывать программу; программировать -
20 component
составной элемент, компонент; составляющая; агрегат; узел; блок, см. тж. elementUN Command component, Military Armistice Commission — группа войск военной комиссии ООН по перемирию
— non-toxic chemical component
- 1
- 2
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